What is creativity

According to Wikipedia, creativity (from lat. Creo = I create) is also an invention (from lat. Invenio = finding, discovering), is a special set of abilities that enable artistic, scientific or other creative activity. It manifests itself as ingenuity, such as the emergence of a new, original work or thought, or creative problem solving. Often, creativity is confused with imagination or just ability to form new ideas, but thanks to modern knowledge we know that it is much more than just imagination or coming with new ideas.

Every healthy child is born entirely creative, as a prerequisite for its perception and grasp of the world – without creative competencies it would not grow, especially spiritually. For a child to prosper, it needs not only imagination, but to be bold, persistent, empathetic, etc. Then upbringing, school and civilization, with their commandments and constraints, bind its creativity and the individual finds him or herself under pressure, a bubble from which it is hard to get out.

By the circumstances we are forced to play our part, not to leave the crowd, to repeat the learned automatisms. But this is how we waste our immediate surroundings and society of the fruits of our spirit that can enrich them as much as ourselves. All research, but ultimately also practice shows, that we can rediscover and develop creativity within ourselves – that it can be trained again. That we can unblock the barriers and cleanse the deposits of civilization and become “children” again in a positive sense.

With Creatixo, you can discover your hidden potential and further develop your creative skills that you have got into the welfare for your own benefit and for the whole society as well.

Contact us to find out how to do it.

Why creativity is important

Allows a company to be innovative – digitization and robotics threatens up to 60% of known professions that do some routine work – a modern company will need employees who are able to break out of their stereotypical positions and look at challenges in a creative way – not waiting for someone to come up with a solution, but offer it themselves. Employees using the creative approach will come more often and on a larger scale with innovations than in the past. They will also be more effective in a teamwork. This will give the company greater added value that is essential in international competition.

Get a better job and pay – thanks to the creation of higher added value and the ability to move to better paid positions, the employee gets more satisfactory and less routine work and, of course, a higher valuation, not just reflected in money.

Living a happier personal life – applying creative principles will help to better manage the pitfalls of personal life – make better use of opportunities and, on the contrary, deal with problems more easily. Your positive attitude will be appreciated also by your friends and acquaintances.

Creating a thriving society – a greater proportion of self-confident and creative people will also have a positive impact on society as a whole, meeting the ecological, cultural and social challenges will be able to seek for more positive models and solutions.